Course Details
- Duration: 12 months
- Awarding body : Teesside University,UK
- Academic Year: 2025 - 2026
- Lectures: Weekend
MSc
Digital Marketing
Teesside University emphasizes entrepreneurship as a vital driver of economic and social value, nurturing skills that empower individuals to make a real-world impact. As a modern, dynamic, and enterprising institution, it combines academic excellence, entrepreneurial thinking, and practical learning to develop confident, innovative, and globally minded graduates. The MSc Digital Marketing program equips students with cutting-edge knowledge and expertise in areas such as social media, business marketing strategy, digital communications, automation, content management, curation, measurement, and data analytics. Graduates are prepared to excel in diverse roles, driving success for businesses in the rapidly evolving digital landscape
Intakes
- February
- May
- September
Mode of Study
- Lectures
- Seminars
- Group Work
- Blended Learning
More Details
- 📱 +94 70 400 1090
- "We are thrilled to have been selected as the Daily Mail Modern University of the Year 2026. At Teesside University we are uncompromising in our pursuit of excellence, and we are delighted that this highly prestigious award is an acknowledgement of our success and commitment to our students and partners. Teesside University is dedicated to transforming lives and economies. As a global institution we have an international network of graduates making a real difference within their communities, both here in the Tees Valley and across the world, and it gives me immense pride to see this impact acknowledged."
- Professor Paul Croney OBE, Vice-Chancellor and Chief Executive, Teesside University, UK
Explore Our Teesside Postgraduate Programmes
Strategic Digital Marketing
- The module develops the skills and knowledge required to develop strategic digital marketing plans that relate to organisational contexts. Providing relevant theory and concepts of planning and control, finance and marketing planning, this module will challenge the learner to consider a wide range of marketing theory and critically evaluate how all aspects of digital marketing should link into the strategic marketing planning process
Digital Communications
- Learners gain an understanding and knowledge of digital marketing communication techniques, platforms and strategy. The module will focus on the critical analysis of integrated marketing communications and associated consumer behavioral foundations. Learners will explore issues that influence digital marketing communication and how these impact organisation, consumers and policy-makers.
Digital Optimisation, Analytics and Metrics
- Digital marketing can take much of the guesswork out of what's really driving return on investment, but only if marketers understand the possibilities, are confident in the language and have the right questions to ask. In these most measurable of media channels every click, interaction, journey and registration are tracked; and in the right hands the learnings from this can enhance marketing and business return on investment. In this module you will be encouraged to consider and apply digital marketing metrics with the aim of increasing online customer/user optimisation.
Digital Innovation and Change Management
- The focus of this module is to develop a critical understanding of leadership, innovation and change and will include analyses of the leadership of innovation and change related to digital marketing and market changes. This module will examine the impact of disruptive technologies that challenge traditional business methods and practices and explore new ways of working across infrastructure, processes, people, culture and sustainability to support the marketing function within a business. Learners are encouraged to use your own experience of leadership, innovation and change to inform discussion, enquiry, critical thinking and reflection. In addition, you develop your interpersonal skills and apply core leadership techniques to persuade others and drive change to the benefit of the organisation.
Professional Marketing Project
- This module articulates the relationship between you, the University and the workplace in a collaborative process of knowledge generation and use, bringing together specific key elements of learning to demonstrate accumulated knowledge and understanding of digital marketing, and its application in a work-based project context. The composition, content and context of your project will be unique to you. Reflective practice, the paradigm of work-based learning will demonstrate a commitment to continual learning and development. The module will be front-loaded with research methods to provide you with the requisite knowledge to successfully complete your project.
Why Teesside Masters ?
Northumbria University and BMS have built a strong partnership over the past 22 years. This partnership has resulted in diverse degree pathways in Business and Management, Biomedical Science, Banking and Finance, Biotechnology, and Design. Northumbria - BMS partnership has produced graduates who have made significant contributions locally and globally.
