Empowering Future Leaders: Seminar on Personal Branding and LinkedIn Optimisation

On 5 May 2026, BMS Campus Colombo Graduate School successfully hosted an interactive seminar titled “Personal Branding and Creating a Standout LinkedIn Profile” for the undergraduate students of Batch 19 of the HND Business programme. The highly impactful session was facilitated by industry experts Natasha Liyanage (Chief People Officer) and Rasanjali Gunasekera (Marketing Manager) from Advice Lab. 

The seminar aimed to highlight the critical role of establishing a robust personal brand in today’s highly competitive global job market, demonstrating how students can strategically position themselves for premier career opportunities. Throughout the session, the speakers shared valuable industry insights on developing a cohesive professional identity, masterfully navigating networking strategies, and confidently communicating personal strengths.

A key focus of the event was practical profile optimisation. Students received step-by-step guidance on how to refine their LinkedIn profiles by crafting professional summaries, showcasing relevant skills, highlighting key achievements, and creating engaging content designed to capture the attention of recruiters and industry professionals.

The session concluded with an expression of gratitude to Advice Lab, the enthusiastic student participants, and the organisers whose efforts were instrumental in bringing this vital professional development initiative to fruition.

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